Why Traditional Rank Trackers are Blind to AI Search
Your SEO dashboard shows you at #1. ChatGPT doesn’t mention you at all. Here is why your tools are lying to you.

Andrew Brook
Oct 12, 2025
Most marketing teams start their Monday morning by looking at a rank tracking dashboard. "Great news," they say, "We are up 3 positions for 'enterprise software'!"
Meanwhile, their sales leads are drying up. Why? Because their customers aren't searching on Google; they are asking Claude. And standard SEO tools are completely blind to what happens inside an LLM.
The Architecture Mismatch
SEO tools work by scraping HTML. They parse the DOM, find your URL, and report its position (1, 2, 3...).
LLMs don't have positions. They have probabilities.
- There is no URL to scrape in a ChatGPT conversation.
- The answer is generated token by token.
- The result is non-deterministic (it changes every time).
Flying Blind
If you rely solely on SEMrush or Ahrefs, you have zero visibility into your "Generative Market Share." You might be winning the algorithm battle of 2015 while losing the AI battle of 2025.
The Solution: Probabilistic Sampling
To track AI, you can't just run one query. You have to run the same query 100 times with different "temperature" settings and phrasing variations to calculate a Probability Score.
- "Best CRM" -> 30% chance your brand is mentioned.
- "Cheapest CRM" -> 0% chance.
- "Most Secure CRM" -> 85% chance.
This is what Monde AI does. It moves you from "Rank Tracking" to "Presence Probability." It gives you the truth about your visibility in the black box.